Film. Image. Direction.

An independent creative house working across film, visual storytelling and creative direction.

View selected work
Selected work

Selected perspectives.

A collection of stories, people, places and ideas.
01

Best of the Bone × Joel Bennetts

Video marketing campaign

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02

Elemental

Short film

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03

Sana Mediterranean

Video marketing campaign

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04

Fred’s × Veuve Clicquot

Video marketing campaign

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05

Merivale

Club Rose Bay opening

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06

Bert’s × Veuve Clicquot

Video marketing campaign

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07

Davines

Video marketing campaign · McA Sydney

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08

The Greenest Flex

Product film

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09

Best of the Bone × Joel Bennetts

Video marketing campaign

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About

Ideas into frames.

Rooted in art. Influenced by cinema. Inspired by culture, craft and everyday life.

We create visual work with character, purpose and perspective.

Portrait of Alberto Ferretti in front of a painting
Bio

Alberto Ferretti

Videographer · Art Director · Visual Artist

Alberto Ferretti is an Italian-born videographer, art director and visual artist based in Australia, working across video, photography and visual storytelling.

With a background in fine arts and a practice rooted in painting, his approach to video is shaped by an interest in composition, texture, light and the character of everyday life.

He works with brands, people and places across food, hospitality, craft, culture and lifestyle, creating visual work that brings together art direction, videography and an instinct for storytelling.

His work is driven by a curiosity for people, their processes and the details that often go unnoticed.

Independent Creative House

We create considered visual work that brings ideas to life, connects with people and gives brands a distinct point of view.

Through film, photography and creative direction, we combine artistic instinct with a thoughtful approach to create work with purpose, character and impact.

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Our DNA
01

Creatively Led

We believe in the value of a strong creative vision. Every project is an opportunity to explore new perspectives, challenge conventions and create work with character, integrity and intention.

02

Purposefully Driven

Good ideas need direction. We approach every project with curiosity and a clear understanding of its purpose, bringing creative thinking and thoughtful execution together to deliver meaningful results.

03

Visually Curious

We are drawn to the details — light, texture, movement, composition and the unexpected. Our approach is shaped by art, cinema, culture and the world around us, always looking for a different way to see and communicate.

04

Human at Heart

People are at the centre of every story. We value genuine moments, individual perspectives and the beauty of everyday life. We create work that builds connection, resonates with audiences and leaves room for something meaningful.

Services

What we bring to the frame.